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Heart and Stroke Foundation of India

CPR Awareness Week – Reaching the Community through Employee Engagement

CPR saves lives. Even so, the unfortunate statistic remains that only 2% of individuals in India are trained in CPR—that’s not even 30 million in a nation of nearly 1.4 billion. This is why each year the American Heart Association partners with local organizations around the world and its subsidiary, the Heart and Stroke Foundation of India (HSFI) to host CPR Awareness Week, which promotes CPR education and training that can save lives.

 

Why CPR?

Cardiac arrest is the abrupt loss of heart function in a person who may or may not have been diagnosed with heart disease. It can come on suddenly or in the wake of other symptoms. Sadly, cardiac arrest is almost always fatal if appropriate interventions are not performed immediately. When events occur outside of a hospital or medical setting—which is in most cases—very few victims either understand what is happening or have time to reach help, meaning that those in their immediate environment are needed for quick action. When CPR is performed right away, it can double and even triple a person’s chances of survival after cardiac arrest by keeping the blood flow active until trained medical staff can arrive.

 

A “Heart”ening Campaign

HSFI’s mission is to build a Nation of Lifesavers by providing education and training that increases and improves bystander first aid and CPR. In 2021, due to the unique challenges presented by a resurgent coronavirus, HSFI undertook a bold new approach to CPR Awareness Week. The organization contacted corporations and partner organizations with robust employee engagement programs, offering a free virtual toolkit on how to perform the lifesaving skill of Hands-Only CPR (HOCPR). Participating organizations that agreed to accept the materials reached more than 100,000 viewers.

 
The HSFI CPR Awareness Toolkit contained a wide variety of educational guides, including instructional videos, an interactive course, a private webinar, and information sheets on cardiac awareness and the importance of CPR. Going further, the All India Institute of Medical Sciences (AIIMS)

Mangalagiri and National Institute of Design, Andhra Pradesh hosted a hybrid CPR training program that trained security and housekeeping staff in HOCPR in both Telugu and English in-person. Additional outreach was conducted through HSFI social media on WhatsApp, LinkedIn, Facebook, Twitter and YouTube, generating additional coverage.

 

The result was a more than 1,000% week-over-week increase in viewership of HSFI’s Hands-Only CPR one-minute videos in English, Hindi and Telugu, with nearly 90% of all viewers originating in India. Overall, the HOCPR videos have generated almost 600,000 views for over 9,000 hours of viewing, with over 97% of viewer traffic in Hindi and Telugu. A remarkable and growing success in building India up as a Nation of Lifesavers.